First lets start with some definitions:
Page Rank is an algorithm used by Google Search to rank websites in their search engine results, and it measures the importance of website pages.
The Search Engine is a web based software system that searches for information on the web in response to a topic or keywords specified by a user. Popular Search Engines are Google, Yahoo & Bing.
Meta Tags are small bits of text that help tell search engines what your page is about. The meta tags don’t show up on the page itself, they only exist in HTML, usually at the top or “head” of the page. Meta Keywords are a good example of a meta tag that may have been important years ago but aren’t now. Google has taken out the meta keyword from its ranking algorithm, because marketers were using a technique known as “keyword stuffing” inserting keywords that were unrelated to their pages so they could pirate traffic from more popular pages
Title Tags have a real impact on search engines and they are the most important of the meta tags, they appear at the top of the web browser when viewing a Web page and at the top of (most) search engines.
Keyword is a word or phrase entered into a search engine to find a product or topic, etc. online.
Keyword Research is the act of finding keywords that are relevant to your niche or website. Keywords added to the content of your website will aid in getting rankings in search engines like Google, Bing, and Yahoo, and will help drive the appropriate audience to your website. There are many Keyword Research tools available, I’ve included one that I use, give it a try:
Why do you want your page ranked?
When a user searches for information, rarely do they go past the 1st or 2nd page of search results, a page that is ranked high in search engines like Google and Yahoo mean more traffic to your site, and that results in more sales or advertising revenue.
The Do’s and Don’ts
Write great quality content on your website, be sure you write to your audience and not to the Search Engines.
Don’t try and trick your way to the top of the results, Google wants to list the best sites, so you will ultimately fail if all you are focused on is the ranking. Instead focus on quality content and the rankings will come.
You also want to update you content regularly, add posts and blogs that complement what your site is about. Make sure your pages load quickly and don’t contain broken links. Don’t fill your page with a bunch of keywords that aren’t’ relevant to your topic. Only get links to other pages that have similar content.
Please feel free to leave me a comment or ask a question.